March 15, 2023 In Uncategorized

Your Dose of Video Production Pain Killers Has Arrived

When it comes to a pain in the backside, the list starts with a prostate exam, and right there in second place is creating the nascent tsunami of video content your company requires for branding, for sales, for recruitment, for customer education — heck, for everything today’s online, on-air and in-person platforms require.

And the painful reality is that your butt is on the line. So, given your heavy workload, staffing limitations and budgetary restrictions, how do you create the wave of video content your audiences demand? Quickly. Effectively. Affordably.

Take Two and Call Us in the Morning

1. You bring in a partner that can take all the stress of video production off your desk – handling everything from strategy to scripting to shooting, editing, graphics, special effects and more. That partner would be us.

2. Then, leveraging their exclusive Shoot & Repurpose™ approach, have that same partner offer you single-video, video-package and video-subscription services that add multi-platform versions and value to each project, all at a price others can’t match. Ding: Right answer, that’s us again.

So, with that in mind, what initiatives are you tasked with bringing to life in 2023? What are the challenges you face?

Contact us now and we’ll give you a free evaluation of how our Shoot & Repurpose™ service can kill the pain of video production and save you thousands of dollars over the next few months. We’ll also send you a copy of How to Choose the Right Production Resource.

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February 23, 2023 In Dr MedMen Says

Health Hazard 3: Creative Narcissism

Let’s face it, creating a video for your company often brings nagging pain. You’re mega-busy. Your staff’s workload is skyrocketing. Budgets are tight. Deadlines are tighter. And there’s plenty of stress cubicle-wide.

So how do you do a video right—and right now? Well, to start, keep in mind that you’re creating the video for your audience, not for yourself. Your talents and tastes are important in evaluating the script, storyboard and edit flow of the project. But it’s really about the person on the receiving end of your appeal. And that requires knowing your audience—and letting their desires rule—in order for your production to succeed.

Think of us as the stress ball of video production—a solution to the time-consuming, staff-absorbing pain of scripting, shooting, editing and repurposing your content over a wide variety of platforms, right at your fingertips. Leveraging 30 years of experience to handle every aspect of content creation, so you don’t have to. Then adding value by offering single-video, video-package and video-subscription services, at a value others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.” Are you feeling the pain of video production?

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February 10, 2023 In Dr MedMen Says

How a Respected University Earned an Advanced Degree in Video Production Cost Efficiency

From coast to coast, our clients share a common pain point: How to affordably create an ever-growing volume of video content for online, on-air and in-person distribution—content that’s on brand, on message and on time—all in the face of a burgeoning workload, staffing limitations and budgetary restrictions.

Well, for a well-regarded health care university, we prescribed pain relief in the form of a master class in strategic video production: Leveraging our exclusive Shoot & Repurpose™ approach, we shot every element of the university—building a footage archive of the school’s educational programs, facilities, technology, faculty, student life and more–all in a single week.

That singular shoot has since provided footage and elements for over 70 videos. And that has allowed this client to amortize the cost of that shoot down to just a few hundred dollars per video. Smart. Cost effective. Here’s a sample:

 

A Study in Efficiency

But that’s just the beginning. Today, we take the stress of video production off your desk with single-video, video-package and video-subscription services that add multi-platform versions and value to each project, all at a price others can’t match.

That in mind, what initiatives are you tasked with bringing to life in 2023? What are the challenges you face? Contact us now and we’ll give you a free evaluation of how our Shoot & Repurpose™ service can save you thousands of dollars over the next few months. We’ll also send you a copy of “How to Choose the Right Production Resource.”

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January 27, 2023 In Dr MedMen Says

Health Hazard 2: Ego Bruising

Your company has an ego— a sense of itself and its status in the competitive marketplace. And like a peach, it can bruise easily—especially if the marketing department creates public-facing video content that’s less like a peach and more like the pit.

So make sure that the video you intend to produce will end up looking and feeling like it comes from your company. And that it communicates a simple, compelling message that gives the audience a strong reason to respond. In short, ensure that it showcases the sweet, fresh-picked, peachy goodness of your corporate brand.

Cooling Down the Hot Seat

Let’s put ego aside and get real: When it comes to producing video content these days, marketers like you are on the hot seat. Each video has to be on task, on brand, on schedule and on budget. In response, we take your office chair and cool it off—by handling every aspect of video content creation. We then add value by offering single-video, video-package and video-subscription services, at a value-driven price others can’t match. Result: your company’s (and your) ego emerge unbruised.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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January 5, 2023 In Dr MedMen Says

Health Hazard 1: Video Attention Deficit Disorder

Video production can be a time-consuming, staff-occupying, budget-impacting stress on your marketing department. So before moving forward, focus on examining your current advertising campaign, diagnosing the best way to integrate video into its overall strategy, tone, messaging and look.

Then, when it comes time for production, avoid opting for a quick, easy, cheap way out. By far, the majority of your customers (not to mention 73 percent of all Americans) prefer to get their information via video. As such, give your next video the attention—and the budget—it deserves.

Our Emmy and CLIO-winning team has been curing the pain of video production for clients large and small across America for three decades. We do it by handling every aspect of content creation, from strategy to script to shooting/editing and asset management. We then add value by offering single-video, video-package and video-subscription services at a value-driven price others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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January 3, 2023 In Dr MedMen Says, Uncategorized

10 Health Hazards to Avoid When Creating Video and Animation Content

Vidyitis: It’s that familiar pain in the backside that flares up each time word comes down that your department needs to drop everything and create a video for your company. With your team’s stress-inducing workload and debilitating budgetary restrictions, it’s no wonder you’re susceptible to “the Vid.”

Luckily, a proven remedy is now available. For fast, effective relief, read our “10 Health Hazards to Avoid When Creating Video and Animation Content.” Watch this space for your first dose of antihazard treatment, coming soon. In case of emergency, visit med-men.com.

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December 12, 2022 In Uncategorized

Fast, effective relief from the pain of video production

Vidyitis: It’s that familiar pain in the backside that flares up each time word comes down that your department needs to drop everything and create a video for your company. With your team’s stress-inducing workload and debilitating budgetary restrictions, it’s no wonder you’re susceptible to “the Vid.”

Luckily, a proven remedy is now available. For fast, effective relief, read our “10 Health Hazards to Avoid When Creating Video and Animation Content.” Watch this space for your first dose of antihazard treatment, coming soon. In case of emergency, visit med-men.com or email us at https://med-men.com/contact/

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October 4, 2022 In Dr MedMen Says

36 Billion Ways Health Insurance Advertising Can Go Wrong

This year, health coverage marketers will spend a whopping $36 billion-plus promoting their programs and policies to prospective members and providers.

So, quick, identify a health insurance commercial or video that jumps to the top of your mind. (Cue the “Final Jeopardy” music here). We’re waiting. Ya got nothin’, right? Well, you’re not alone: A recent survey revealed that, despite the enormous commitment of industry advertising dollars noted above, few Americans can describe a health insurance spot or a video they’ve recently seen.

3 Ways Health Insurance Advertising Can Go Right

Now, allow us to offer a three-point plan for avoiding this kind of health-insurance- advertising obscurity:

1. Be unique—avoiding the too-often tried and no-longer true creative approaches your competitors continue to dust off and trot out.

2. Be clear—unafraid to state what you do, how you do it better and why it’s important to your audience.

3. Be constant—staying in front of that target audience with a consistent, persuasive message.

And here’s a fourth way: Talk to us. MedMen, a service of Beard Boy Productions, specializes in creating advertising content for health insurers like PacifiCare, Secure Horizons, UniCare, Inter Valley Health Plan and over a dozen Blue Cross Blue Shields nationwide—adding value with our trademarked services along the way. Here’s a sample: https://youtu.be/9oVRoGflIMY

Are you getting a satisfying return on your health insurance advertising investment? Let us know in the comments below. Then contact us for a portfolio demonstration today.

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September 22, 2022 In Dr MedMen Says

The Power of Mobile Device Content for Medical Device Marketers

You might say that medical device marketers and mobile device content go hand in hand these days.

In fact, a Deloitte study has found that over 80 percent of doctors and other medical professionals view, gather and share video content with colleagues and patients using phones and/or tablets. For patients, that figure jumps to nearly 90 percent.

Devising Video Content for Mobile Devices

Fortunately for medical device marketers, expertise in creating video content for handheld devices is right at your fingertips. MedMen specializes in producing health care video and animation for desktop and mobile devices, just as we have for clients like BD, Hologic, Boston Scientific, Medtronic, Edwards Lifescience, Peijia and many more—adding value with our trademarked services along the way.

Here’s a sample: https://youtu.be/6Ns7bl-XJUs

Contact us for a portfolio demonstration today.

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