March 29, 2023 In Dr MedMen Says

Health Hazard 4: Production Anemia

Creating video content for you company can be painful enough. So, when it comes to video production, try not to overdo it or underdo it. Your next video doesn’t have to rival “Avatar.” But it also shouldn’t rival a YouTube cat video.

There’s no need to be extravagant in terms of the shooting locations or postproduction. On the other hand, don’t make your video look so anemic that it reflects poorly on your brand. Find the healthy balance.

Beard Boy videos bring home the iron: As in the gleaming Emmy, CLIO and Telly awards we’ve won for our clients. But more importantly, we energize marketing departments by taking the stress of video production off their desks. Handling every aspect of content creation, from concept to asset management. We then add value by offering single-video, video-package and video-subscription services, at a value that others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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February 23, 2023 In Dr MedMen Says

Health Hazard 3: Creative Narcissism

Let’s face it, creating a video for your company often brings nagging pain. You’re mega-busy. Your staff’s workload is skyrocketing. Budgets are tight. Deadlines are tighter. And there’s plenty of stress cubicle-wide.

So how do you do a video right—and right now? Well, to start, keep in mind that you’re creating the video for your audience, not for yourself. Your talents and tastes are important in evaluating the script, storyboard and edit flow of the project. But it’s really about the person on the receiving end of your appeal. And that requires knowing your audience—and letting their desires rule—in order for your production to succeed.

Think of us as the stress ball of video production—a solution to the time-consuming, staff-absorbing pain of scripting, shooting, editing and repurposing your content over a wide variety of platforms, right at your fingertips. Leveraging 30 years of experience to handle every aspect of content creation, so you don’t have to. Then adding value by offering single-video, video-package and video-subscription services, at a value others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.” Are you feeling the pain of video production?

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February 10, 2023 In Dr MedMen Says

How a Respected University Earned an Advanced Degree in Video Production Cost Efficiency

From coast to coast, our clients share a common pain point: How to affordably create an ever-growing volume of video content for online, on-air and in-person distribution—content that’s on brand, on message and on time—all in the face of a burgeoning workload, staffing limitations and budgetary restrictions.

Well, for a well-regarded health care university, we prescribed pain relief in the form of a master class in strategic video production: Leveraging our exclusive Shoot & Repurpose™ approach, we shot every element of the university—building a footage archive of the school’s educational programs, facilities, technology, faculty, student life and more–all in a single week.

That singular shoot has since provided footage and elements for over 70 videos. And that has allowed this client to amortize the cost of that shoot down to just a few hundred dollars per video. Smart. Cost effective. Here’s a sample:

 

A Study in Efficiency

But that’s just the beginning. Today, we take the stress of video production off your desk with single-video, video-package and video-subscription services that add multi-platform versions and value to each project, all at a price others can’t match.

That in mind, what initiatives are you tasked with bringing to life in 2023? What are the challenges you face? Contact us now and we’ll give you a free evaluation of how our Shoot & Repurpose™ service can save you thousands of dollars over the next few months. We’ll also send you a copy of “How to Choose the Right Production Resource.”

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January 27, 2023 In Dr MedMen Says

Health Hazard 2: Ego Bruising

Your company has an ego— a sense of itself and its status in the competitive marketplace. And like a peach, it can bruise easily—especially if the marketing department creates public-facing video content that’s less like a peach and more like the pit.

So make sure that the video you intend to produce will end up looking and feeling like it comes from your company. And that it communicates a simple, compelling message that gives the audience a strong reason to respond. In short, ensure that it showcases the sweet, fresh-picked, peachy goodness of your corporate brand.

Cooling Down the Hot Seat

Let’s put ego aside and get real: When it comes to producing video content these days, marketers like you are on the hot seat. Each video has to be on task, on brand, on schedule and on budget. In response, we take your office chair and cool it off—by handling every aspect of video content creation. We then add value by offering single-video, video-package and video-subscription services, at a value-driven price others can’t match. Result: your company’s (and your) ego emerge unbruised.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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January 5, 2023 In Dr MedMen Says

Health Hazard 1: Video Attention Deficit Disorder

Video production can be a time-consuming, staff-occupying, budget-impacting stress on your marketing department. So before moving forward, focus on examining your current advertising campaign, diagnosing the best way to integrate video into its overall strategy, tone, messaging and look.

Then, when it comes time for production, avoid opting for a quick, easy, cheap way out. By far, the majority of your customers (not to mention 73 percent of all Americans) prefer to get their information via video. As such, give your next video the attention—and the budget—it deserves.

Our Emmy and CLIO-winning team has been curing the pain of video production for clients large and small across America for three decades. We do it by handling every aspect of content creation, from strategy to script to shooting/editing and asset management. We then add value by offering single-video, video-package and video-subscription services at a value-driven price others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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January 10, 2018 In Dr MedMen Says

Proposed Tax Law Demands Health Care Marketers Gain a Stronger Competitive Edge

The new tax bill wending its way through Washington right now proposes a repeal of itemized deductions for health care expenses that American taxpayers have enjoyed for decades.

If the bill passes in its current form, according to Mike Smith, president of Southern-California based MedMen, a health care video and animation company, consumers are likely to cut back on medical spending in 2018 — and health care providers will be required to sharpen their marketing efforts in what is sure to become an increasingly competitive chase for fewer patient dollars.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients past and present include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for medical clients to position their brand, and in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards — from CLIO to Telly to Emmy — on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. See examples of our work at http://www.youtube.com/medmenbeardboy.

Contact: Mike Smith
949-752-7113

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January 9, 2018 In Dr MedMen Says

MedMen’s 3 New Year’s Resolutions for Health Care Companies Producing Videos

The media beast is hungry. And in 2018 health care companies like yours must feed it. Regularly. Effectively. Affordably. With online, on air and/or in-person video content that builds your brand as it persuades your audience to take action.

That’s why smart health care marketers are resolving to take a fresh look at how they strategize, conceptualize and produce everything from social media clips to full-blown TV spots. Here, we at MedMen offer three key examples:

Resolution 1: Plan ahead
Resolve to come up with a strategy that identifies your audience, joins them with the unique selling points of your product or service and then leverages the most effective and cost-efficient ways to reach them. Avoid knee-jerk, one-off productions in lieu of a plan that repurposes video footage shot throughout the year across a variety media platforms.

Resolution 2: Be regular
And not in the high-fiber-diet kind of way. Since old videos, unlike fine wine, don’t age well, resolve to frequently post — and continually change out — your social media video postings, spots, even in-house productions. “New” gets attention when it comes to video today. “Old” is too easily ignored.

Resolution 2: Look good
Today, it’s easy to default to producing low-end cell-phone videos or intern-generated animations. But know that in health care, perhaps the most personal of services offered today, how you present yourself both visually and audibly makes a lasting impression on the audience. A video that looks and sounds like a skimpy-budget production, may give the impression that your product or service is of low quality.

A Healthier Approach to Health Care Video and Animation
As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful
“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy. Call 949-752-7113 for more information.

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