36 Billion Ways Health Insurance Advertising Can Go Wrong

This year, health coverage marketers will spend a whopping $36 billion-plus promoting their programs and policies to prospective members and providers.

So, quick, identify a health insurance commercial or video that jumps to the top of your mind. (Cue the “Final Jeopardy” music here). We’re waiting. Ya got nothin’, right? Well, you’re not alone: A recent survey revealed that, despite the enormous commitment of industry advertising dollars noted above, few Americans can describe a health insurance spot or a video they’ve recently seen.

3 Ways Health Insurance Advertising Can Go Right

Now, allow us to offer a three-point plan for avoiding this kind of health-insurance- advertising obscurity:

1. Be unique—avoiding the too-often tried and no-longer true creative approaches your competitors continue to dust off and trot out.

2. Be clear—unafraid to state what you do, how you do it better and why it’s important to your audience.

3. Be constant—staying in front of that target audience with a consistent, persuasive message.

And here’s a fourth way: Talk to us. MedMen, a service of Beard Boy Productions, specializes in creating advertising content for health insurers like PacifiCare, Secure Horizons, UniCare, Inter Valley Health Plan and over a dozen Blue Cross Blue Shields nationwide—adding value with our trademarked services along the way. Here’s a sample: https://youtu.be/9oVRoGflIMY

Are you getting a satisfying return on your health insurance advertising investment? Let us know in the comments below. Then contact us for a portfolio demonstration today.

The Power of Mobile Device Content for Medical Device Marketers

You might say that medical device marketers and mobile device content go hand in hand these days.

In fact, a Deloitte study has found that over 80 percent of doctors and other medical professionals view, gather and share video content with colleagues and patients using phones and/or tablets. For patients, that figure jumps to nearly 90 percent.

Devising Video Content for Mobile Devices

Fortunately for medical device marketers, expertise in creating video content for handheld devices is right at your fingertips. MedMen specializes in producing health care video and animation for desktop and mobile devices, just as we have for clients like BD, Hologic, Boston Scientific, Medtronic, Edwards Lifescience, Peijia and many more—adding value with our trademarked services along the way.

Here’s a sample: https://youtu.be/6Ns7bl-XJUs

Contact us for a portfolio demonstration today.

How to Make the Kardashians Jealous

The Simple Way to Turn Your Company into a Top Influencer

It’s one of the newest words in the Merriam-Webster dictionary. And while it’s most commonly used to describe a Kardashian handsomely paid to selfie her way through the newest Hollywood dance club, “influencer” is simply defined as “one who motivates purchasing decisions in order to generate revenue for the business they represent.”

Well, that’s you. Especially if you work with us. Because, as an Orange County commercial production company and a nationwide TV commercial production company specializing in video production, health care animation and virtual reality video production, we help you create content that effectively influences potential customers to purchase your company’s products or services now—via a wide variety of on-air and online platforms.

You + MedMen = Influence

And you may find this influential: Med-Men leverages our proprietary Shoot & Repurpose™ strategy—while offering commercial production in Orange County, TV commercial production company services across America, health care animation, virtual reality video production and much more—to add value to the video project at hand, as well as those yet to come.

How does video content influence your marketing plan? Contact us to start a conversation.

The Surprising (and Not-So-Surprising) Truth About Health Insurance Marketers

It should come as no surprise that an Intrepy Health Care analysis found that video is the preferred way consumers like to gather, view and share health care and health insurance information. What might be surprising is how quickly and enthusiastically health insurance marketers have hopped onto the video bandwagon, leveraging the fast-growing medium for straight-up member prospecting, for health tips, for health insurance literacy, for provider outreach, for employee recruitment and training—and more.

The Health Insurance In-Network Video Specialists Today, with 80 percent of all Internet traffic seeking video, it’s no wonder Adweek has termed online video the “future of content marketing” for health care companies. Fortunately for such organizations, MedMen specializes in creating health care video and animation for health insurers like Secure Horizons, Intervalley Health Plan, UniCare and 17 Blue Cross Blue Shields nationwide — adding value with our trademarked services along the way.

Here’s a sample: https://youtu.be/E__dEUSbqkE

What have been your challenges or achievements in producing health insurance video content? Let us know in the comments below. Then contact us for a portfolio demonstration today.

We’re the First People to Call for the Last Thing You Want to Do

Sun. Fun. It’s summer. That kick back, kick butt time of year when you dive into the warm-weather activities you enjoy most.

If you’re like most Americans, according to a recent survey by the National Parks and Recreation Association, your top three summer activities, in order, are:

Picnicking or barbecuing (55 percent)
Walking or hiking (49 percent)
Visiting the beach (40 percent)

Lights! Camera! Inaction!
Missing from the lists—scoring lower than ants at your picnic, a scorpion in your hikey Nikes or sand grains in your Speedo—is creating that pesky company video you’ve been putting off. But not to fear, MedMen is here to handle all the work that goes into producing a hot summer video that’ll be ready to run this fall, just around the time the boss asks: “Where in blazing hell is that video I asked you to do?”

MedMen is Always in Season.  MedMen, a service of Beard Boy Productions, along with its Adsmith services, is slaving over a hot camera and editing board all summer long: Shooting video, leveraging our proprietary Shoot & Repurpose™ strategy, while offering animation and motion graphics, plus augmented/virtual reality, special effects and much more—to add value to every video project.

Have you thoroughly integrated video content into your marketing plan? Let us know if we can help.

Why No One Really Wants to Read Your Company’s Website

Your company is clearly awesome. Your products are primo. Your people are the best and brightest. Plus, you spend top dollar on Web design, SEO and digital advertising. So why don’t visitors care to read the copy posted on the pages of your firm’s Website? The answer (and it’s nothing personal) is simple: Rather than spend time reading your Website, today’s b-to-b and b-to-c client would rather have you present the story of your company, your products and your people through moving pictures and sound, i.e., video. And the statistics detailed in a recent survey bear that out:

· 69 percent of those queried prefer to learn about a product or service via video versus text.

· That’s not surprising since research shows 65 percent of men and women are visual learners.

· Then there’s memorability: People remember up to 80 percent of what they see—versus only 20 percent of what they read.

Give the People What They Want:

Video Given the mass acceptance of viewing videos online (over 85 percent of Americans watch videos online weekly)— coupled with video’s increasing value in search optimization—it just makes sense to favor placing impactful, engaging video content throughout your company’s Website.

The Why and How of Building Web Engagement

That covers the “why” of Web video content for your Website, now here’s the “how”: MedMen specializes in telling your company’s story—melding the talents of CLIO-winning advertising creatives with Emmy-winning documentarians—to effectively, affordably bring your tale to life. What’s more, our exclusive Shoot & Repurpose™ approach gives you more video content for your budget.

Let’s set up a time to discuss how we can add value to your upcoming projects.

Oh, Shoot! This Video Project Has No Shot.

That’s what clients were saying during the pandemic. With mask mandates, distancing and lockdowns preventing video shoots, these marketers figured they had no shot at getting their projects produced. Ah, but during that challenging time, smart advertisers turned to motion graphics and animation as a way of meeting their competitive video needs. And when they did, MedMen was there. Our expertise in no-shoot video creation — blending motion graphics, 3D animation, even stock footage – empowers our clients to reach their markets in engaging, creative ways.

We’ll Take Your Best Shot 

With COVID restrictions easing up, MedMen is back at it: Shooting video, leveraging our proprietary Shoot & Repurpose™ strategy, while offering the above-referenced animation and motion graphics, plus special effects, augmented/virtual reality and much more, to add value to every video project.

Take a look at one of our recent jobs: https://youtu.be/VeM3_Er-IMA

Let’s set up a time to discuss how we can add value to your upcoming projects.

Add Something Strange To Your Next Video