Why No One Really Wants to Read Your Company’s Website

Your company is clearly awesome. Your products are primo. Your people are the best and brightest. Plus, you spend top dollar on Web design, SEO and digital advertising. So why don’t visitors care to read the copy posted on the pages of your firm’s Website? The answer (and it’s nothing personal) is simple: Rather than spend time reading your Website, today’s b-to-b and b-to-c client would rather have you present the story of your company, your products and your people through moving pictures and sound, i.e., video. And the statistics detailed in a recent survey bear that out:

· 69 percent of those queried prefer to learn about a product or service via video versus text.

· That’s not surprising since research shows 65 percent of men and women are visual learners.

· Then there’s memorability: People remember up to 80 percent of what they see—versus only 20 percent of what they read.

Give the People What They Want:

Video Given the mass acceptance of viewing videos online (over 85 percent of Americans watch videos online weekly)— coupled with video’s increasing value in search optimization—it just makes sense to favor placing impactful, engaging video content throughout your company’s Website.

The Why and How of Building Web Engagement

That covers the “why” of Web video content for your Website, now here’s the “how”: MedMen specializes in telling your company’s story—melding the talents of CLIO-winning advertising creatives with Emmy-winning documentarians—to effectively, affordably bring your tale to life. What’s more, our exclusive Shoot & Repurpose™ approach gives you more video content for your budget.

Let’s set up a time to discuss how we can add value to your upcoming projects.