September 15, 2022 In Dr MedMen Says

Why No One Really Wants to Read Your Company’s Website

Your company is clearly awesome. Your products are primo. Your people are the best and brightest. Plus, you spend top dollar on Web design, SEO and digital advertising. So why don’t visitors care to read the copy posted on the pages of your firm’s Website? The answer (and it’s nothing personal) is simple: Rather than spend time reading your Website, today’s b-to-b and b-to-c client would rather have you present the story of your company, your products and your people through moving pictures and sound, i.e., video. And the statistics detailed in a recent survey bear that out:

· 69 percent of those queried prefer to learn about a product or service via video versus text.

· That’s not surprising since research shows 65 percent of men and women are visual learners.

· Then there’s memorability: People remember up to 80 percent of what they see—versus only 20 percent of what they read.

Give the People What They Want:

Video Given the mass acceptance of viewing videos online (over 85 percent of Americans watch videos online weekly)— coupled with video’s increasing value in search optimization—it just makes sense to favor placing impactful, engaging video content throughout your company’s Website.

The Why and How of Building Web Engagement

That covers the “why” of Web video content for your Website, now here’s the “how”: MedMen specializes in telling your company’s story—melding the talents of CLIO-winning advertising creatives with Emmy-winning documentarians—to effectively, affordably bring your tale to life. What’s more, our exclusive Shoot & Repurpose™ approach gives you more video content for your budget.

Let’s set up a time to discuss how we can add value to your upcoming projects.

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September 15, 2022 In Dr MedMen Says

Oh, Shoot! This Video Project Has No Shot.

That’s what clients were saying during the pandemic. With mask mandates, distancing and lockdowns preventing video shoots, these marketers figured they had no shot at getting their projects produced. Ah, but during that challenging time, smart advertisers turned to motion graphics and animation as a way of meeting their competitive video needs. And when they did, MedMen was there. Our expertise in no-shoot video creation — blending motion graphics, 3D animation, even stock footage – empowers our clients to reach their markets in engaging, creative ways.

We’ll Take Your Best Shot 

With COVID restrictions easing up, MedMen is back at it: Shooting video, leveraging our proprietary Shoot & Repurpose™ strategy, while offering the above-referenced animation and motion graphics, plus special effects, augmented/virtual reality and much more, to add value to every video project.

Take a look at one of our recent jobs: https://youtu.be/VeM3_Er-IMA

Let’s set up a time to discuss how we can add value to your upcoming projects.

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June 8, 2022 In Dr MedMen Says

Add Something Strange To Your Next Video

We’ll Take a Strange Approach to Your Next Video Project
Special effects in big budget movies are about as new to cinema as wise-cracking buddy cops, teen-slashing psychos and song-crooning cartoon animals. But then there’s Dr. Strange in the Multiverse of Madness, which critics are calling the first of the 14 Marvel films to “really exploit the possibilities of CGI—to use state-of-the-art technology to its full, jaw-dropping, awe-inspiring advantage.” The film is one of the biggest hits of the year.
How to Stand Out in the Business Multiverse
Your company’s next video, be it for product sales, investors, recruitment or image/awareness, exists in this same “multiverse.” Feature films are up-leveling your audience’s expectations—the visual wow factor—with each new release. Adding motion graphics, 3D animation, special effects compositing, even AR/VR to your video empowers you to reach your clients in more engaging, creative ways.

MedMen can help. Just check out the special effects we created for this client’s production: https://youtu.be/wC-5tWzFQ0o

 Let’s set up a time to discuss how we can add “Strange” value to your upcoming projects.
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March 18, 2022 In Dr MedMen Says

How Health Care Marketers Are Playing the Video Game – and Winning!

While the young folks dabble in Super Mario, Pokémon, Fortnite and Call of Duty, health care marketers have been taking on competitors with a different kind of video game – and, according to a recent survey, they’re tallying up big scores:

  • 76 percent of marketing pros say that advertising via video has helped increase their sales
  • 80 percent claim that video has increased customer visits to – and dwell time on – their website
  • And 81 percent of those customers make a purchase after viewing that company’s video

With over 25 years of experience, MedMen a service of Beard Boy Productions, leverages our proprietary Shoot & Repurpose™ strategy, motion graphics, 3D animation, augmented/virtual reality and much more to add value to every video project – just as we’ve done for clients like BD, Medtronic, Hologic, Teva Pharmaceuticals, Goodbelly Probiotic Fruit Drink, Natrol Melatonin, California Department of Health Services, Boston Scientific, Freedom Innovations, Hoag Hospital, Pomona Valley Hospital Medical Center and Blue Cross and Blue Shields nationwide.
Let’s set up a time to discuss how we can add value to your upcoming projects.

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January 10, 2018 In Dr MedMen Says

Proposed Tax Law Demands Health Care Marketers Gain a Stronger Competitive Edge

The new tax bill wending its way through Washington right now proposes a repeal of itemized deductions for health care expenses that American taxpayers have enjoyed for decades.

If the bill passes in its current form, according to Mike Smith, president of Southern-California based MedMen, a health care video and animation company, consumers are likely to cut back on medical spending in 2018 — and health care providers will be required to sharpen their marketing efforts in what is sure to become an increasingly competitive chase for fewer patient dollars.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients past and present include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for medical clients to position their brand, and in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards — from CLIO to Telly to Emmy — on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. See examples of our work at http://www.youtube.com/medmenbeardboy.

Contact: Mike Smith
949-752-7113

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January 9, 2018 In Dr MedMen Says

MedMen’s 3 New Year’s Resolutions for Health Care Companies Producing Videos

The media beast is hungry. And in 2018 health care companies like yours must feed it. Regularly. Effectively. Affordably. With online, on air and/or in-person video content that builds your brand as it persuades your audience to take action.

That’s why smart health care marketers are resolving to take a fresh look at how they strategize, conceptualize and produce everything from social media clips to full-blown TV spots. Here, we at MedMen offer three key examples:

Resolution 1: Plan ahead
Resolve to come up with a strategy that identifies your audience, joins them with the unique selling points of your product or service and then leverages the most effective and cost-efficient ways to reach them. Avoid knee-jerk, one-off productions in lieu of a plan that repurposes video footage shot throughout the year across a variety media platforms.

Resolution 2: Be regular
And not in the high-fiber-diet kind of way. Since old videos, unlike fine wine, don’t age well, resolve to frequently post — and continually change out — your social media video postings, spots, even in-house productions. “New” gets attention when it comes to video today. “Old” is too easily ignored.

Resolution 2: Look good
Today, it’s easy to default to producing low-end cell-phone videos or intern-generated animations. But know that in health care, perhaps the most personal of services offered today, how you present yourself both visually and audibly makes a lasting impression on the audience. A video that looks and sounds like a skimpy-budget production, may give the impression that your product or service is of low quality.

A Healthier Approach to Health Care Video and Animation
As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful
“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy. Call 949-752-7113 for more information.

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