Health Hazard 10: Unnecessary Testing

Creating effective videos on brand, on task, on time and on budget is enough of a pain in the backside. So, when creating video for your company, don’t add to ache by over-testing.

Instead, run analytics on factors like viewings, Web visits, click throughs, sales conversions and image/awareness impact to gauge the effectiveness of your productions. These stats empower you to make adjustments to content on the fly, rethink your media plan and enhance your offers. (They can also make you look good to the boss.)

We invite you to put us to the test. MedMen has been curing the pain of video production for clients large and small across America for three decades. We do it, first, by handling every aspect of content creation. Next, we add value by offering single-video, video-package and video- subscription services at an exceptional price. Then we add even more value by analyzing the effectiveness of each video project we produce.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

Health Hazard 9: Exploratory Surgery

Having a closetful of video footage and animated elements is of limited use if your stakeholders can’t access and explore those assets simply and efficiently.

So consider implementing a digital asset management system that allows for easy searches, quick retrieval, collaborative sharing and convenient downloads by internal staffers for PowerPoint presentations, and by your outside production resources for high-res sales videos and commercials.

With our digital asset management system, built with our Hollywood partners and backed by Silicon Valley technology, you enjoy expedient searches, simple file sharing, quick downloads and secure archiving. That reduces man-hours spent searching for elements. Improving the productivity of your sales force, creative teams, upper management and vendors. While securely storing footage, graphics, scripts, animations and the like— at a subscription cost the competition can’t beat.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

Health Hazard 8: Social Anxiety

Once you have your video project completed, it’s time to consider the traditional platforms by which to deliver it to your audience.

TV, radio, your Website and/or YouTube are traditional givens. But don’t shy away from developing entire campaigns for social platforms like Facebook, Twitter, Instagram and others—not to mention on-line streaming networks, satellite radio, video pre-roll and in-office narrowcasting. Consult with an experienced media planner if the nuances of media placement cause you anxiety.

We’ve already told you how our Emmy, CLIO and Telly-winning team takes the stress of video production off your plate—by handling everything from initial concept to final edit, while delivering multiple versions of your next video at a value others can’t match.

But you should also know that we take the confusion of media planning, placement and distribution off your plate as well, using SmartMedia to deliver twice the exposure on a variety of platforms without increasing your spend.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

Health Hazard 7: Audience Myopia

Website visitors. Trade show goers. In-person sales prospects. Investors. Current customers. New employees. Staff. TV viewers. Social media visitors.

Savvy marketers today avoid audience myopia by considering all potential video content recipients, then versioning that same content to flow through the best medium with which to reach the largest numbers.

Beard Boy is all about creating elements for your video, then repurposing them for use across a wide variety of online, in-person and on-air platforms. Our exclusive Shoot & Repurpose™ strategy makes it happen–offering multiple versions of your next video–concept to final edit–at a value-driven price others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

Health Hazard 6: Tunnel Vision

Shoot, repurpose, repeat. That’s the three-step process for reducing the budgetary pain and boosting the efficiency of video production — best achieved by treating each video project as an opportunity to provide content for the next video project.

With that in mind, avoid tunnel vision. Expand your outlook and see each video production less as a “one-off” and more as an opportunity to build an archive of elements cost-effectively repurposable into future projects.

Beard Boy’s exclusive Shoot & Repurpose™ strategy overachieves on each shoot or animation project, creating enough footage for the video at hand plus extra elements to archive for use in productions now and down the road. We then repurpose that footage to create versions of your video for a wide variety of online, on-air and in-person uses–all at a value others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

Health Hazard 5: Hyperextension of the Budget

Some ad agencies shoot for the moon — and take your video production budget along for the ride. Beware. Also be wary of the inexpensive one-man band — the guy who writes, shoots, edits and cleans your carpeting — all by himself. Low price, in video, often means low quality.

For best results, hire an entity that combines creative expertise with production expertise in order to stay on brand, on schedule and on budget.

Our simple prescription for avoiding a painfully hyperextended video production budget: Charge about one third less than ad agencies charge — while delivering extras. Adding value by shooting more footage than the script calls for. By handling every aspect of content creation, from concept to asset management. And by offering single-video, video-package and video-subscription services at a price that others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”