August 28, 2023 In Dr MedMen Says

Health Hazard 10: Unnecessary Testing

Creating effective videos on brand, on task, on time and on budget is enough of a pain in the backside. So, when creating video for your company, don’t add to ache by over-testing.

Instead, run analytics on factors like viewings, Web visits, click throughs, sales conversions and image/awareness impact to gauge the effectiveness of your productions. These stats empower you to make adjustments to content on the fly, rethink your media plan and enhance your offers. (They can also make you look good to the boss.)

We invite you to put us to the test. MedMen has been curing the pain of video production for clients large and small across America for three decades. We do it, first, by handling every aspect of content creation. Next, we add value by offering single-video, video-package and video- subscription services at an exceptional price. Then we add even more value by analyzing the effectiveness of each video project we produce.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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August 22, 2023 In Dr MedMen Says

Health Hazard 9: Exploratory Surgery

Having a closetful of video footage and animated elements is of limited use if your stakeholders can’t access and explore those assets simply and efficiently.

So consider implementing a digital asset management system that allows for easy searches, quick retrieval, collaborative sharing and convenient downloads by internal staffers for PowerPoint presentations, and by your outside production resources for high-res sales videos and commercials.

With our digital asset management system, built with our Hollywood partners and backed by Silicon Valley technology, you enjoy expedient searches, simple file sharing, quick downloads and secure archiving. That reduces man-hours spent searching for elements. Improving the productivity of your sales force, creative teams, upper management and vendors. While securely storing footage, graphics, scripts, animations and the like— at a subscription cost the competition can’t beat.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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July 25, 2023 In Dr MedMen Says

Health Hazard 8: Social Anxiety

Once you have your video project completed, it’s time to consider the traditional platforms by which to deliver it to your audience.

TV, radio, your Website and/or YouTube are traditional givens. But don’t shy away from developing entire campaigns for social platforms like Facebook, Twitter, Instagram and others—not to mention on-line streaming networks, satellite radio, video pre-roll and in-office narrowcasting. Consult with an experienced media planner if the nuances of media placement cause you anxiety.

We’ve already told you how our Emmy, CLIO and Telly-winning team takes the stress of video production off your plate—by handling everything from initial concept to final edit, while delivering multiple versions of your next video at a value others can’t match.

But you should also know that we take the confusion of media planning, placement and distribution off your plate as well, using SmartMedia to deliver twice the exposure on a variety of platforms without increasing your spend.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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July 11, 2023 In Dr MedMen Says

Health Hazard 7: Audience Myopia

Website visitors. Trade show goers. In-person sales prospects. Investors. Current customers. New employees. Staff. TV viewers. Social media visitors.

Savvy marketers today avoid audience myopia by considering all potential video content recipients, then versioning that same content to flow through the best medium with which to reach the largest numbers.

Beard Boy is all about creating elements for your video, then repurposing them for use across a wide variety of online, in-person and on-air platforms. Our exclusive Shoot & Repurpose™ strategy makes it happen–offering multiple versions of your next video–concept to final edit–at a value-driven price others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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July 6, 2023 In Dr MedMen Says

Health Hazard 6: Tunnel Vision

Shoot, repurpose, repeat. That’s the three-step process for reducing the budgetary pain and boosting the efficiency of video production — best achieved by treating each video project as an opportunity to provide content for the next video project.

With that in mind, avoid tunnel vision. Expand your outlook and see each video production less as a “one-off” and more as an opportunity to build an archive of elements cost-effectively repurposable into future projects.

Beard Boy’s exclusive Shoot & Repurpose™ strategy overachieves on each shoot or animation project, creating enough footage for the video at hand plus extra elements to archive for use in productions now and down the road. We then repurpose that footage to create versions of your video for a wide variety of online, on-air and in-person uses–all at a value others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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June 9, 2023 In Dr MedMen Says

Health Hazard 5: Hyperextension of the Budget

Some ad agencies shoot for the moon — and take your video production budget along for the ride. Beware. Also be wary of the inexpensive one-man band — the guy who writes, shoots, edits and cleans your carpeting — all by himself. Low price, in video, often means low quality.

For best results, hire an entity that combines creative expertise with production expertise in order to stay on brand, on schedule and on budget.

Our simple prescription for avoiding a painfully hyperextended video production budget: Charge about one third less than ad agencies charge — while delivering extras. Adding value by shooting more footage than the script calls for. By handling every aspect of content creation, from concept to asset management. And by offering single-video, video-package and video-subscription services at a price that others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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March 29, 2023 In Dr MedMen Says

Health Hazard 4: Production Anemia

Creating video content for you company can be painful enough. So, when it comes to video production, try not to overdo it or underdo it. Your next video doesn’t have to rival “Avatar.” But it also shouldn’t rival a YouTube cat video.

There’s no need to be extravagant in terms of the shooting locations or postproduction. On the other hand, don’t make your video look so anemic that it reflects poorly on your brand. Find the healthy balance.

Beard Boy videos bring home the iron: As in the gleaming Emmy, CLIO and Telly awards we’ve won for our clients. But more importantly, we energize marketing departments by taking the stress of video production off their desks. Handling every aspect of content creation, from concept to asset management. We then add value by offering single-video, video-package and video-subscription services, at a value that others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”

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March 15, 2023 In Uncategorized

Your Dose of Video Production Pain Killers Has Arrived

When it comes to a pain in the backside, the list starts with a prostate exam, and right there in second place is creating the nascent tsunami of video content your company requires for branding, for sales, for recruitment, for customer education — heck, for everything today’s online, on-air and in-person platforms require.

And the painful reality is that your butt is on the line. So, given your heavy workload, staffing limitations and budgetary restrictions, how do you create the wave of video content your audiences demand? Quickly. Effectively. Affordably.

Take Two and Call Us in the Morning

1. You bring in a partner that can take all the stress of video production off your desk – handling everything from strategy to scripting to shooting, editing, graphics, special effects and more. That partner would be us.

2. Then, leveraging their exclusive Shoot & Repurpose™ approach, have that same partner offer you single-video, video-package and video-subscription services that add multi-platform versions and value to each project, all at a price others can’t match. Ding: Right answer, that’s us again.

So, with that in mind, what initiatives are you tasked with bringing to life in 2023? What are the challenges you face?

Contact us now and we’ll give you a free evaluation of how our Shoot & Repurpose™ service can kill the pain of video production and save you thousands of dollars over the next few months. We’ll also send you a copy of How to Choose the Right Production Resource.

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February 23, 2023 In Dr MedMen Says

Health Hazard 3: Creative Narcissism

Let’s face it, creating a video for your company often brings nagging pain. You’re mega-busy. Your staff’s workload is skyrocketing. Budgets are tight. Deadlines are tighter. And there’s plenty of stress cubicle-wide.

So how do you do a video right—and right now? Well, to start, keep in mind that you’re creating the video for your audience, not for yourself. Your talents and tastes are important in evaluating the script, storyboard and edit flow of the project. But it’s really about the person on the receiving end of your appeal. And that requires knowing your audience—and letting their desires rule—in order for your production to succeed.

Think of us as the stress ball of video production—a solution to the time-consuming, staff-absorbing pain of scripting, shooting, editing and repurposing your content over a wide variety of platforms, right at your fingertips. Leveraging 30 years of experience to handle every aspect of content creation, so you don’t have to. Then adding value by offering single-video, video-package and video-subscription services, at a value others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.” Are you feeling the pain of video production?

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February 10, 2023 In Dr MedMen Says

How a Respected University Earned an Advanced Degree in Video Production Cost Efficiency

From coast to coast, our clients share a common pain point: How to affordably create an ever-growing volume of video content for online, on-air and in-person distribution—content that’s on brand, on message and on time—all in the face of a burgeoning workload, staffing limitations and budgetary restrictions.

Well, for a well-regarded health care university, we prescribed pain relief in the form of a master class in strategic video production: Leveraging our exclusive Shoot & Repurpose™ approach, we shot every element of the university—building a footage archive of the school’s educational programs, facilities, technology, faculty, student life and more–all in a single week.

That singular shoot has since provided footage and elements for over 70 videos. And that has allowed this client to amortize the cost of that shoot down to just a few hundred dollars per video. Smart. Cost effective. Here’s a sample:

 

A Study in Efficiency

But that’s just the beginning. Today, we take the stress of video production off your desk with single-video, video-package and video-subscription services that add multi-platform versions and value to each project, all at a price others can’t match.

That in mind, what initiatives are you tasked with bringing to life in 2023? What are the challenges you face? Contact us now and we’ll give you a free evaluation of how our Shoot & Repurpose™ service can save you thousands of dollars over the next few months. We’ll also send you a copy of “How to Choose the Right Production Resource.”

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