The Surprising (and Not-So-Surprising) Truth About Health Insurance Marketers

It should come as no surprise that an Intrepy Health Care analysis found that video is the preferred way consumers like to gather, view and share health care and health insurance information. What might be surprising is how quickly and enthusiastically health insurance marketers have hopped onto the video bandwagon, leveraging the fast-growing medium for straight-up member prospecting, for health tips, for health insurance literacy, for provider outreach, for employee recruitment and training—and more.

The Health Insurance In-Network Video Specialists Today, with 80 percent of all Internet traffic seeking video, it’s no wonder Adweek has termed online video the “future of content marketing” for health care companies. Fortunately for such organizations, MedMen specializes in creating health care video and animation for health insurers like Secure Horizons, Intervalley Health Plan, UniCare and 17 Blue Cross Blue Shields nationwide — adding value with our trademarked services along the way.

Here’s a sample: https://youtu.be/E__dEUSbqkE

What have been your challenges or achievements in producing health insurance video content? Let us know in the comments below. Then contact us for a portfolio demonstration today.