April 24, 2016
In
Dr MedMen Says
Patients are sharing their experiences more
Almost 70% of all patients go online specifically to find others who shared their same health concerns.
March 24, 2016
In
Dr MedMen Says
Younger patients are more mobile
Younger patients are more mobile: If your medical device is targeted at a younger demographic, your marketing plans need a mobile strategy as well. Some 85% of adults now own a cell phone, and 31% use it to look for medical information online, especially those between the ages of 18 and 49.
February 24, 2016
In
Dr MedMen Says
Young adults value social
90% of adults 18-24 years of age said they would trust medical information shared by others in their social media networks. Contact MedMen (714) 734-0372 to learn how video and animation can support this effort.
January 24, 2016
In
Dr MedMen Says
Medical smart phone apps will continue their healthy growth pace
According to a just-released report*, health-related smart phone app creation will continue to surge in 2016. To make sure your video and animation projects are optimized for our new mobile world, contact MedMen at (714) 734-0372.
December 24, 2015
In
Dr MedMen Says
3D printing is playing a bigger role in the medical device industry
According to an industry white paper, the medical device industry has embraced 3D printing – fostering the emergence of new players, while simultaneously creating alternative manufacturing methods. To add a new dimension to your video and animation projects, contact MedMen at (714) 734-0372.
*http://www.healthdec.com/blog/white-paper-heralding-2015-medical-device-trends
November 24, 2015
In
Dr MedMen Says
What’s the connection between neuroscience and your next video project?
According to a just-published article, advances in neuroscience are helping health care marketers communicate with consumers on a deeper level.* To reach your customers on a deeper level, explore the smart application of high-impact video and animation. Contact MedMen at (714) 734-0372 to learn more.
*https://strategichcmarketing.com/successful-health-care-marketing-lessons
October 24, 2015
In
Dr MedMen Says
Have a heart-to-heart with female consumers
According to the American Heart Association, heart disease kills more women each year than all forms of cancer combined. Use video and animation to communicate with women about taking a proactive approach to heart health. Contact MedMen at (714) 734-0372 to learn more.
September 24, 2015
In
Dr MedMen Says
Become a trusted information source for consumers
The more consumers rely on the Internet for health information, the more important it is for you to “be there” for them. And one of the best, most authoritative ways to do this is by harnessing the power of documentary-style video. Contact MedMen at (714) 734-0372 to learn more.
August 24, 2015
In
Dr MedMen Says
Web hits don’t equal ROI
The true effectiveness of a marketing effort is hard ROI – your actual return on investment. Fact: If no revenue is generated, there is no ROI. Solution: In addition to “soft” analyses of campaign effectiveness – such as the number web hits or phone inquiries – seek out quantifiable measurements for judging success. Contact MedMen at (714) 734-0372 to learn how response-driven video and animation can boost ROI.
July 24, 2015
In
Dr MedMen Says
Let your customers tell your story
We are now in a new era of healthcare marketing – the age of consumer-directed healthcare. So it makes more sense that ever to let the people who use your products sing your praises. Using testimonial videos and television commercials smartly and strategically can increase your credibility with new prospects. Contact MedMen at (714) 734-0372 to learn more. (source: Franklin Reports, adapted from Trendwatch.com)