Health Hazard 5: Hyperextension of the Budget

Some ad agencies shoot for the moon — and take your video production budget along for the ride. Beware. Also be wary of the inexpensive one-man band — the guy who writes, shoots, edits and cleans your carpeting — all by himself. Low price, in video, often means low quality.

For best results, hire an entity that combines creative expertise with production expertise in order to stay on brand, on schedule and on budget.

Our simple prescription for avoiding a painfully hyperextended video production budget: Charge about one third less than ad agencies charge — while delivering extras. Adding value by shooting more footage than the script calls for. By handling every aspect of content creation, from concept to asset management. And by offering single-video, video-package and video-subscription services at a price that others can’t match.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”