Health Hazard 10: Unnecessary Testing

Creating effective videos on brand, on task, on time and on budget is enough of a pain in the backside. So, when creating video for your company, don’t add to ache by over-testing.

Instead, run analytics on factors like viewings, Web visits, click throughs, sales conversions and image/awareness impact to gauge the effectiveness of your productions. These stats empower you to make adjustments to content on the fly, rethink your media plan and enhance your offers. (They can also make you look good to the boss.)

We invite you to put us to the test. MedMen has been curing the pain of video production for clients large and small across America for three decades. We do it, first, by handling every aspect of content creation. Next, we add value by offering single-video, video-package and video- subscription services at an exceptional price. Then we add even more value by analyzing the effectiveness of each video project we produce.

Contact us today for a free, 15-minute Jumpstart Session™. Just for fun, we’ll also send you a full copy of all “10 Health Hazards to Avoid When Creating Video and Animation Content.”