Web hits don’t equal ROI

The true effectiveness of a marketing effort is hard ROI – your actual return on investment.  Fact:  If no revenue is generated, there is no ROI. Solution: In addition to “soft” analyses of campaign effectiveness – such as the number web hits or phone inquiries – seek out quantifiable measurements for judging success. Contact MedMen at (714) 734-0372 to learn how response-driven video and animation can boost ROI.