Proposed Tax Law Demands Health Care Marketers Gain a Stronger Competitive Edge

The new tax bill wending its way through Washington right now proposes a repeal of itemized deductions for health care expenses that American taxpayers have enjoyed for decades.

If the bill passes in its current form, according to Mike Smith, president of Southern-California based MedMen, a health care video and animation company, consumers are likely to cut back on medical spending in 2018 — and health care providers will be required to sharpen their marketing efforts in what is sure to become an increasingly competitive chase for fewer patient dollars.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients past and present include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for medical clients to position their brand, and in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards — from CLIO to Telly to Emmy — on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. See examples of our work at http://www.youtube.com/medmenbeardboy.

Contact: Mike Smith
949-752-7113

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MedMen’s 3 New Year’s Resolutions for Health Care Companies Producing Videos

The media beast is hungry. And in 2018 health care companies like yours must feed it. Regularly. Effectively. Affordably. With online, on air and/or in-person video content that builds your brand as it persuades your audience to take action.

That’s why smart health care marketers are resolving to take a fresh look at how they strategize, conceptualize and produce everything from social media clips to full-blown TV spots. Here, we at MedMen offer three key examples:

Resolution 1: Plan ahead
Resolve to come up with a strategy that identifies your audience, joins them with the unique selling points of your product or service and then leverages the most effective and cost-efficient ways to reach them. Avoid knee-jerk, one-off productions in lieu of a plan that repurposes video footage shot throughout the year across a variety media platforms.

Resolution 2: Be regular
And not in the high-fiber-diet kind of way. Since old videos, unlike fine wine, don’t age well, resolve to frequently post — and continually change out — your social media video postings, spots, even in-house productions. “New” gets attention when it comes to video today. “Old” is too easily ignored.

Resolution 2: Look good
Today, it’s easy to default to producing low-end cell-phone videos or intern-generated animations. But know that in health care, perhaps the most personal of services offered today, how you present yourself both visually and audibly makes a lasting impression on the audience. A video that looks and sounds like a skimpy-budget production, may give the impression that your product or service is of low quality.

A Healthier Approach to Health Care Video and Animation
As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing television, video and radio content for health care companies nationwide. Along with — or apart from — their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful
“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services for greater ROI,” stated Smith.

MedMen’s staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy. Call 949-752-7113 for more information.

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Younger patients are more mobile

 Younger patients are more mobile: If your medical device is targeted at a younger demographic, your marketing plans need a mobile strategy as well. Some 85% of adults now own a cell phone, and 31% use it to look for medical information online, especially those between the ages of 18 and 49. 

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Young adults value social

 90% of adults 18-24 years of age said they would trust medical information shared by others in their social media networks. Contact MedMen (714) 734-0372 to learn how video and animation can support this effort. 

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